Pictar One Mark II -SmartPhone Camera Grip for iPhone and Android
The real thing - just like a pro DSLR!
Electronically calibrated to provide maximum sensitivity, just like a traditional DSLR. Pictar’s shutter button offers a 'half press' mode to lock focus and exposure for easy tracking of a moving object or to create a desired composition, as well as full-press for immediate shutter release. The button is located right under the index finger to enable precise and intuitive shooting, with one hand.
Zoom with only one hand!
Located right below the shutter release button, the rotating zoom ring does away with the need to touch the screen to pinch-and-zoom, and makes it easy for the user to zoom in and out with just one hand. The zoom ring can also be re-programmed by user to suit specific needs, such as the flash, white-balance, etc. if that's the case, zoom in or out will be done by 'pinching' the iPhone's screen, like before.
Let the fun begin!
Clicking the zoom ring will switch between the iPhone's front and back camera for easy 'selfie' shots. Like the rotation of the zoom ring, the button can also be re-programmed by user to suit specific needs and control other settings.
Control light like never before!
Strategically located in the right corner is the exposure compensation wheel, which lets the user quickly and easily control brightness level even before shooting. And just like with an advanced camera, the exposure compensation wheel changes the exposure in steps of 1/3 aperture, and the clear display appears at the bottom of the iPhone screen.
Feels like you're holding a real camera!
The iPhone is an amazing design icon, and we as designers are full of admiration for the people who brought it to the world - but let's face it: as a camera, it's nowhere near the comfort, safe feel and familiar grip of a traditional camera. So the second task we undertook - after developing advanced controls - was to design an ergonomic grip that would sit comfortably in one hand and let you take one-handed shots while holding it out the window of a speeding jeep. And we believe we did it!
Behind The Pictar Story
Eighteen months ago, Guy - one of the miggo partners - stole two hours of breathing space between meetings in New York to travel to the Ground Zero memorial site. Guy is an avid photographer but he left his DSLR in the office, so all he had on him to document the exciting site was his iPhone. The images he was able to shoot frustrated him to the point that he decided that the next miggo project will be an advanced grip-control for iPhone photographers.
Fast-forward 6 months: the miggo team prepare first sketches and begin to formulate designs. Very quickly we realized we were looking for a grip that will provide external control of the advanced and powerful iPhone camera. The process included searching for a suitable design concept of the Pictar body - one that resembled a camera without being too cumbersome.
At the same time we carried out a proper characterization of camera features which we would like to control externally: exposure, zoom, electronic shutter release, and more. Design took shape quite quickly - we knew from the start that it would look and feel like a classic camera. We examined a large number of sketches till we finally focused on the current direction. As you can see in the pictures, the process eventually led to the final result that we really love.