Pictar OnePlus Mark II
Pictar Camera Grip
Behind The Pictar Story
Eighteen months ago, Guy - one of the miggo partners - stole two hours of breathing space between meetings in New York to travel to the Ground Zero memorial site. Guy is an avid photographer but he left his DSLR in the office, so all he had on him to document the exciting site was his iPhone. The images he was able to shoot frustrated him to the point that he decided that the next miggo project will be an advanced grip-control for iPhone photographers.
Fast-forward 6 months: the miggo team prepare first sketches and begin to formulate designs. Very quickly we realized we were looking for a grip that will provide external control of the advanced and powerful iPhone camera. The process included searching for a suitable design concept of the Pictar body - one that resembled a camera without being too cumbersome.
At the same time we carried out a proper characterization of camera features which we would like to control externally: exposure, zoom, electronic shutter release, and more. Design took shape quite quickly - we knew from the start that it would look and feel like a classic camera. We examined a large number of sketches till we finally focused on the current direction. As you can see in the pictures, the process eventually led to the final result that we really love.